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Artificial IntelligenceGuideIntermediate2 min readUpdated

Writing Prompts That Actually Get Useful Results from AI

The difference between a mediocre AI response and a genuinely useful one is often just how the question was asked.

Written by

Zach Swartz, Business Technology Advisor

Zach Swartz

Business Technology Advisor · Great Falls, Montana

Most disappointing AI output comes from vague prompts, not a limitation of the tool itself. A few habits consistently improve results.

Give it a role and an audience

"Write a summary" produces something generic. "Summarize this for a board member with no technical background, in three sentences" produces something usable.

Vague

Write a summary of this.

Nothing here says who it’s for or how long it should be, so the model picks for you — and usually picks generic.

Specific

Act as a communications lead, writing for a board member with no technical background, summarize the attached incident report, in three sentences, plain language, no jargon.

  • Role
  • Audience
  • Task
  • Format
The same request, twice. The specific version is not longer for its own sake — each highlighted phrase removes a decision the model would otherwise make for you.

Be specific about format

Asking for a numbered list, a specific word count, or a particular tone (formal, conversational) up front saves a round of back-and-forth editing.

Provide the actual context

Pasting in the relevant email thread, document, or data — rather than describing it from memory — consistently produces more accurate, more useful output.

Iterate instead of starting over

If the first response isn't right, ask for a specific change ("shorter," "less formal," "focus more on the budget impact") rather than rewriting the prompt from scratch.

Treat it as a draft, not a final answer

Even a well-written prompt can produce a confidently wrong answer. The prompt gets you a strong starting point — review is still the human's job.

A little more specificity up front consistently outperforms a vague request followed by several rounds of correction.

Not sure where your organization stands?

The Business Success Assessment covers this topic and more, with results in about 7–10 minutes.